| When William Durant (Billy) and Louis
Chevrolet began selling Chevrolet cars in November 1911, actually the 1912
model year, their new company was not part of General Motors. Formerly
Billy was head of GM, a company he founded in 1908, but had been forced
out by the company's bankers who considered him unfit to run an enterprise
the size of GM. Durant started the Chevrolet Motor Company on November 3,
1911. His long term strategy was to long |

This 1918
Chevrolet 490 Light Delivery chassis cowl was the first truck model
Chevrolet built. The chassis cowl consists of the painted metal parts. The
wooden cab and pickup-type body were purchased from an aftermarket
manufacturer. It was rated for a payload capacity of 1,000lbs. and sold
for $595 retail. (Photo: Tom Snively)
|
|
term strategy was to use Chevrolet to regain control of
General Motors. He reasoned he could accomplish his goal by quickly
growing the new company into a very successful and profitable enterprise.
The profits generated thereby would be used to purchase GM stock until he
had a controlling interest. His inspiration was Mr. Ford whose Model T had
proven to be successful beyond anyone's wildest dreams. Billy figured he
could take Ford on and win with a competing low priced auto. Chevrolet
cars sold well enough and generated profits such that by 1916 he
controlled 54.5 percent of GM stock. He walked into GM and declared
himself president.

The other new
truck from Chevrolet in 1918 was the one-ton Model T "Ton
Truck". It had a payload capacity rating of 2,000lbs and sold for
$1245 retail. Chevrolet built only the chassis cowl and the buyer
purchased a body from a manufacturer. A 1920 model is shown at left. This
body was called a Covered Flareboard In the center is a 1925 Ford TT
one-ton stake and on the right is a 1955 Chevrolet 1 1/2 ton chassis cab
with Farm Body. (Photo: Everett Nebergall)
|


The first Chevrolet trucks went on sale in 1918, the
same year that the Chevrolet Motor Company became part of GM. Chevrolet's
famous series 490 auto was also new in 1918. This model was designed to
compete directly with Ford's Model T. The 490 designation was based on the
price the car was to sell for which was also the amount a Model T had been
selling for. Mr. Ford immediately lowered the price of a Model T after the
Series 490 was announced. |

The first Chevrolet truck was the Model 490 Light Delivery.
The half-ton rated 490 Light Delivery was a chassis cowl only based on the
490 auto. A chassis cowl included the chassis with engine, transmission
and the front sheet metal which comprised the hood, front fenders, grille
and headlights. Its instrument panel, steering wheel, foot pedals and
shift lever were exactly the same as the cars.
The customer was expected to provide his own cab and
body. Cabs and bodies in those days were constructed of wood. Often times
the buyer would build his own body, usually without a cab, but most truck
buyers purchased bodies and cabs from an outside independent body company.
The 490 was powered by a four cylinder overhead valve
engine displacing 171 cubic
|

This 1921
Chevrolet 490 Roadster Pickup's cargo box is an aftermarket item. Its
interesting to note that the Roadster without a box sold for only $625,
the Light-Delivery without a cab or body sold for $560. The Roadster was
considered by many buyers to be a better value because it was an ideal
dual-purpose vehicle. (Photo: Don Bunn)

The 1927
Superior Model one-ton Utility Express was the first truck Chevrolet
offered with a factory cab. The base truck sold for $495, the cab was
$115. (Photo: Mike Larson)
|
| inches. This engine which
developed 21.7 SAE horsepower lasted through the 1928 model year. The
490's wheelbase was only 102 inches and it was rated for a maximum payload
of 1,000 pounds. Its transmission was the same three-speed as used in the
auto. Chevrolet was not bashful in advertising its selective gear shift
transmission against Ford's foot pedal operated transmission. The
windshield was an extra cost item. The 490 were equipped with 30x3 1/2
balloon tires front and rear. Its list price was $595. |
| Chevrolet's other new truck in 1918 was the
Model T one-ton chassis cowl. It was a modified Model FA passenger car
chassis, but it was beefed up a bit for commercial service. Its OHV
four-cylinder engine displaced 224 cubic-inches and produced 21.7 net
horsepower. It rode on a 125 inch wheelbase. Its list price was $1125. The
one-ton featured a worm drive rear end, a half floating rear axle, 31x4
front balloon tires and 32x4 solid rubber rears, eight leaf front springs
and 12 leaf rear springs and was rated for a maximum GVW of 2000 pounds.
The 490 Light Delivery and one-ton Model T remained in
production through the 1922 model year. A 3/4 ton chassis cowl Model G was
added in 1921 but it only lasted through 1922. The Light Delivery chassis
and the one-ton trucks were renamed the Superior Series in 1922 (the same
as Chevrolet Cars), this name lasted through the 1927 model year. The
Series name was changed to Capitol for both trucks in 1927 which lasted
through 1928 - the last year for the four cylinder era. It is interesting
to note that for the one-ton model only a cab, stake body and panel body
became available in 1927 only. Truck buyers could and did purchase and
install aftermarket pickup bodies during this time. The cab returned for
1928 but the bodies didn't. No factory built pickups were built between
1918 and 1928, Chevrolet provided only the chassis and cowl.
|

Chevrolet's
second series 1927 models were called the Series AA Capitol Trucks. The
left side of the Capitol's four-cylinder engine is shown. It developed
21.7 SAE horsepower and 35 brake horsepower (Photo: Gary Benidt)

Shown is a
1928 Chevrolet half-ton chassis cab with an aftermarket pickup body. This
was the last year for the original Chevrolet four cylinder cars and
trucks. (Photo: Jim Benjaminson)

The last
four cylinder Chevrolet one-ton truck was this 1928 Capitol Series LO
chassis cab with low farm box. (Photo: Don Bunn)

|
(Please hit the "Back" Button of the Browser to return to the Registration page)