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History of the Chevy Truck and Silverado
Segment Four: 1941-1946 Art Deco Pickups
Source: Don Bunn

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If
you spend anytime reading truck history you will soon learn that a common
design theme which is repeated over and over again is that of
"massiveness." This word was used to describe the front
appearance of the new 1941 Chevrolet Trucks. Especially on light-duty
trucks designers continually worked


The 1941 3/4-ton Chevrolet pickup was built on a 125 1/4-inch wheelbase
chassis. Series AL 3/4-ton trucks were equipped with 15-inch wheels and
tires. This truck sold for $655 retail. (Photo: AAMA)
to get just the right look of massiveness and ruggedness
in the truck's grille, front bumper and front fenders. I'm not so sure
that the ruggedness and massiveness have stood the test of time for the
1941-1946 Chevrolet pickups. It was my good friend John Gunnell who coined
the term "Wurlitzer" for these trucks, which is a wonderfully
descriptive term. I think the point is clear: these are attractive trucks
but maybe not all that massive. We must admit that it is hard to miss all
that bright chrome, however I tip my hat to the Chevrolet designers for
their work, which has stood the test of time.

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| The new 1941 Chevrolet truck's entire front
end: hood, louvers, fenders, bumpers, headlights, parking lights and
grille were all new. When combined with a 1 1/2-inch increase in
wheelbase, the result was a larger, more impressive truck. Chevrolet
engineers backed up the truck's bigger look with more power. Without an
increase in cubic inches, horsepower was increased by 5 to 90 and torque
by 4 to 174 lb-ft. at 1200 to 200 rpm. |
 
Chevrolet's 1941
half-ton Series AK trucks were built on a 115-inch wheelbase chassis. The
half-ton "Cab and Box" sold for $570. It was equipped with
16-inch wheels and 6.00x16 6-ply tires. The wide white sidewall tires on
this farm truck seem to be out of place. (Photo: Don Bunn) |
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The longer wheelbase was used to provide the driver
with additional legroom and the seat back was reclined to a more
comfortable angle. The seat cushion and back were also improved for better
comfort and longer life through the use of more springs and additional
cotton padding.
| The new half-ton was
built on a 115-inch wheelbase. Body offerings included a pickup,
panel, canopy and Suburban. The 3/4-ton had a 125 1/4-inch |
| wheelbase and included a pickup,
platform, stake and panel bodies. The one-ton series (now
designated as medium-duty models) had the long 134 1/2-inch
wheelbase and included a pickup, panel, canopy and stake. The
automobile based Commercial cars, the Sedan Delivery, Coupe-Pickup
and wooden-bodied Station Wagon also continued. |


Chevrolet
pickup's styling during the Art-Deco Era didn't change to my
knowledge. The 1942 models like this 1942 half-ton pickup's body
trim had paint in place of chrome, however. The truck shown is
all-original and has only been driven a total of 9,000 miles.
(Photo: D.E. Short) |

The 1942 Chevrolet pickups were essentially
unchanged from 1941. Because America entered World War II in
December 1941 the government halted all civilian truck production
early in 1942. Chevrolet ceased building civilian models on
January 30, 1942. Rationing of commercial vehicles commenced |
| on March 9, 1942. Between then and
July 31, 1945 the Office of Defense Transportation released a
total of only 56,128 light-duty trucks. I think its safe to say
most of the lights were pickups. Totals for medium trucks was
205,293 and heavy trucks was 64,943 (all figures are for the
entire truck industry). Chevrolet resumed production of civilian
trucks for the general market on August 20, 1945. The government
allowed Chevrolet to build civilian heavy-duty chassis cabs for
qualified essential users in both 1944 and 1945 and the half-ton
115-inch wheelbase pickup in 1945 for qualified essential civilian
users. Chevrolet advertised it as the
nation's "Most Popular Pickup Truck." It was basically
the same truck as the 1942 model but |
 
The post war Chevrolet
trucks again had chrome trim. This 1946 3/4-ton pickup was powered
by the famous Chevrolet 216.5 cubic inch OHV six. (Photo: Vincent
Cahill)


This 1947
Chevrolet half-ton pickup is all dressed up. Note its white
sidewall tires, rear fender skirts and fancy oak sideboards.
(Photo: Don Bunn)
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| with several engineering
improvements. |
Chevrolet brought to market a full line (100 models on 9
wheelbases) of light-, medium- and heavy-duty trucks on May 1, 1946
complete with chrome trim. All prewar models except the Coupe Pickup
returned. The light-duty engine was the same as the prewar engine. These
trucks stayed in production until about May 1, 1947 when the Advanced
Design trucks entered production.
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Segment Five: 1947-1954 Advanced Design Pickups
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